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Christmas and Coca-Cola: The Changing Face of Santa

Winter is here. The days are shorter than an iPhone’s battery life, the supermarket’s playlists are all things Mariah and Slade, the snow forecasts are offering frequent disappointment, and John Lewis and Sainsbury’s have released their annual installments of heart-warming festive marketing. Like it or not, this can all mean only one thing. It’s Christmas! But everyone knows that Christmas doesn’t really begin until the Coca-Cola Christmas truck first rolls onto our screens. The lights, the snow, the ‘holidays are coming, hoollllidays are coming’ perfectly captures the excitement that should be part and parcel of Christmas. In fact, the face of Christmas that we know and love today would be quite different if it wasn’t for Coca-Cola. The ample-bellied, white-bearded,...

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